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Your lecturer
Your lecturer
Cidney Carver
Product Marketing · Reichman University
Your weekly home base. Open each week for the lesson, the terms that matter, AI tools to actually use, and the best videos, pods & reads on the internet.
Participation is individual · assignments & final are by group. Max 2 absences. Late = 15+ min.
This course offers a comprehensive and practical introduction to Product Marketing within the high-tech industry, blending foundational concepts with modern tools and strategies. You'll explore core topics such as audience understanding, competitive analysis, unique value propositions, branding, storytelling, channel selection, content marketing, community engagement, measurement, and go-to-market strategies.
Emphasizing hands-on learning, the course integrates AI tools to prepare you to leverage innovative techniques in real-world product marketing scenarios. Through case studies, assignments, and a final project, you'll develop the skills to craft compelling product narratives, identify target markets, optimize campaigns, and make data-driven decisions — all essential for success in the dynamic high-tech landscape.
On day one you'll pair up and get a real company. Your mission: invent a NEW product for that company and take it to market. Each week runs as a 30–45 minute lecture, and the remaining class time is your group's workshop to put what you learned into practice — turning the topic into 1–3 slides. By Week 13 those slides add up to one cohesive go-to-market deck you present to the class.
Teams of two, each assigned a real company.
Learn the week's product-marketing topic.
Put it into practice — build 1–3 slides with your group.
Present your full product & GTM deck.
A few simple things that keep the room great for everyone.
Life happens — you can miss two. Beyond that, come talk to me.
More than 15 minutes late counts as an absence.
Respect your classmates — their ideas, questions and all.
Off and out of sight during the lecture. The workshop hour is yours.
Tap a week to expand.
Drop the link to this week's slides. Your lecturer sees it in the dashboard.
The books and shows that shaped this course.
Extra picks worth your time — good for any week of the course.
Sign in with your lecturer account to open attendance & grades.
Product Marketing · Reichman University
A year-long studio where you work with a real high-tech company — take a brief, research the market, and build a full marketing strategy and launch for a digital product. You are the company's product-marketing team.
You'll engage with leading high-tech companies, each bringing a real marketing challenge and the chance to build a practical strategy for launching a digital product. You'll work in groups, each person owning a role on the product-marketing team.
Semester A: meet your company and take the brief, then research the market, analyse competitors, learn the product, run usability testing (UX/UI), and build strategy, messaging, branding and media plans. You present your deliverables to the client at the end of the semester.
Individual: commitment, professionalism and applying what you learn. Group: presentations, deliverables and the quality of your marketing strategy.
Reinventing travel insurance as an app-first experience — real-time support and fast, largely automated claims for modern travelers.
withfaye.com ↗Uses AI to automatically generate personalized sports highlight videos at scale for leagues and broadcasters — NBA, Bundesliga and more.
wsc-sports.com ↗An AI-powered platform for detecting AI-generated content and plagiarism, used across education and the enterprise.
copyleaks.com ↗Product Marketing · Reichman University
Tap a week to see the focus and your studio deliverable with your company.
Drop the link to this week's deliverable for your company. Your lecturer sees it in the dashboard.
The launch semester — build and run the real marketing campaign for your product, then present the final project to the client.
Enter the class passcode to open the Final Project studio.
Enter the presenter passcode to open this week's deck.